LG 77" LG B6 OLED AI 4K HDR Smart TV 2026 - OLED77B6ELC, Brown

The LG B6 77 OLED TV makes it easier to see what's really going on in every scene. Its Certified Perfect Black OLED display uses self-lit pixels to create deep blacks and sharp highlights, so details don't disappear into the shadows. The α8 AI Processor 4K Gen3 works in real time to refine picture and sound, so everything looks cleaner and more balanced. Plus, older films and shows are given a refresh with AI Super Upscaling. It sharpens lower-resolution content to add detail while boosting audio for clear dialogue. And if you're firing up your console, a 120 Hz refresh rate and 0.1 ms response time keep gameplay fast, smooth and responsive.Good to know- The webOS smart platform is home to apps like Netflix, Disney+ and Prime Video- The AI Magic Remote lets you point, click and use voice control to search- Filmmaker Mode turns off any picture processing that can make movies look unnatural- AI Sound Pro transforms 2-channel audio into cinematic virtual 11.1.2 surround sound- Dolby Vision HDR boosts brightness and contrast for more detail in every scene- Dolby Atmos adds spacious, 3D-style sound that makes action scenes and soundtracks feel bigger- Game Optimiser fine tunes your settings, so your games look and sound their best- G-Sync, FreeSync and HGiG help deliver tear-free visuals with optimised HDR- WOW Orchestra seamlessly pairs your TV with a compatible soundbar____________Please note: Some apps & services (including tuner) are only available in the UK. Apps & services may be removed or no longer supported by third party content providers at any time. Some apps & services may not be available at launch and may require a firmware update before becoming available. Some services require an account and/or subscription fee.