Sony BRAVIA 3 100" LED 4K HDR AI Smart Google TV 2026 - K100XR38M2, Black

The Sony BRAVIA 3 100 LED 4K HDR AI Smart Google TV is best for film fans, sports lovers and gamers. Sony's premium XR Processor uses AI to improve picture and sound in real time, and Google TV brings together entertainment in one place.More detail in every scene. The XR Processor uses AI to analyse what's on screen and fine-tune colour, contrast and clarity in real time. Combined with XR Triluminos Pro, it helps films, sport and TV look more natural and detailed, with over a billion shades of colour.Give old favourites a boost. XR Clear Image helps older films, TV shows and streamed content look sharper on a large screen. AI upscaling brings pictures closer to 4K quality and reduces unwanted noise, so classics look cleaner without losing detail.Smoother sport and action. The 120 Hz panel and Motionflow XR help fast-moving scenes stay clear and smooth. Football matches, motorsport and action-packed films look more natural, with less blur during quick movement.Sound that spreads further. Dolby Atmos and DTS:X help create a more immersive soundscape around your room. Dialogue stays centred, effects feel more spacious and blockbuster moments have greater impact.Clearer speech, richer bass. The X-Balanced Speaker is designed to reduce distortion and improve clarity. Conversations are easier to follow, and deep bass adds extra weight to films, sport and games.Everything in one place. Google TV brings together films, programmes and apps on one easy-to-browse home screen. Personalised recommendations help you find something new to watch, and dedicated remote buttons give quick access to popular apps.Built for PlayStation gaming. Perfect for PlayStation 5, Auto HDR Tone Mapping and Auto Genre Picture Mode help optimise picture settings automatically. The Game Menu brings key gaming controls together, making it easy to check settings and make quick adjustments.Control your way. Google Cast and Apple AirPlay 2 let you share content from compatible devices on the big screen. The BRAVIA Connect app also lets you adjust settings and control the TV from your smartphone.Designed to fit your space. The Flush Surface design keeps attention on what's on screen. The Slim Blade Stand offers wide and narrow positions, so it's easier to place the TV on a range of furniture sizes.Tech explainedMost TVs can only reproduce a limited range of colours, which can make subtle shades look less distinct. XR Triluminos Pro expands the colour palette, helping the TV show finer differences between tones. That means sunsets look more natural, skin tones appear more realistic, and colourful scenes retain their depth instead of blending together.________________________________Please note: Freeview and some apps & services are only available in the UK. Apps & services may be removed or no longer supported by third party content providers at any time. Some apps & services may not be available at launch and may require a firmware update before becoming available.