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INSTA360 GO Ultra 4K Action Camera - Black, Black - 1
INSTA360 GO Ultra 4K Action Camera - Black, Black - 2
INSTA360 GO Ultra 4K Action Camera - Black, Black - 3
INSTA360

INSTA360 GO Ultra 4K Action Camera - Black, Black

Photo Mode
Slow Motion
Digital Zoom
Wifi Connectivity
Continuous Shooting
The Insta360 GO Ultra is made for adventures. At just 50 g, this compact camera sits in the palm of your hand, slips easily into a pocket, and is barely noticeable when mounted. From skateparks to...
Brand: INSTA360
3 Photos
Rate:
Lowest Price
£302.61
Andote Score
6.1/10
Price Tier Avg
6.9/10
Category Avg
6.9/10
Price Trend
Rising

Andote Analysis

Rated: 7 Nov 2026Evaluated at £369.59
Hardware6.1/10
Andote Score6.1/10
Score Deciding Factors6 Key drivers
✓Tier-1 Brand (INSTA360)
Premium manufacturer reliability & build qualityTier-1 Standing
✓Competitive Price£369
Favorable price-to-performance ratio in categoryHigh Value
✕Limited Sensor Size / Type1.0
Significantly below category average benchmark4.1/10
✓High-End Battery Life / Runtime70 Wh
Top-tier capability in this category10.0/10
•Standard Weight470g
Solid standard benchmark for category6.9/10
✕Limited Max Resolution50MP
Significantly below category average benchmark4.1/10
How We Calculate This Score

All parameters are evaluated as per the price. Our algorithm calculates each hardware specification's relative efficiency against peer products in the category based on its selling price, giving you an objective measure of value per pound. User ratings are not included in this calculation.

AI-powered analysis based on product specifications, price, and available data.

Price History

Current:£389.99
Lowest:£302.61
Average:£302.61
Price is risingCurrent price is £87.38 (29%) above typical price. Consider setting a price alert or waiting for a drop.
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About INSTA360 INSTA360 GO Ultra 4K Action Camera - Black, Black

Detailed specs deep dive
Brand: INSTA360 • Model: INSTA360 GO Ultra 4K Action Camera - Black, BlackModel: 701978 • BlackHardware Score: 6.1/10Andote Score: 6.1/10Price-Tier Avg: 6.9/10Category Avg: 6.9/10

The Insta360 GO Ultra is made for adventures. At just 50 g, this compact camera sits in the palm of your hand, slips easily into a pocket, and is barely noticeable when mounted. From skateparks to city breaks, capture every moment in ultra-smooth 4K at 60 frames per second (fps). No blur, no stutter - just crisp, clean action shots. And with the upgraded Magnet Pendant and Easy Clip, you can film from your chest, cap, or handlebars. Just press record and you're good to go.Good to know- FlowState Stabilisation and 360° Horizon Lock keep your shots level and shake-free- Active HDR balances bright skies and shadowy corners for a natural look, even in tricky lighting- Thanks to its magnetic mounting system, you can stick it to walls, helmets, or even your fridge door- The 1/1.28” sensor pulls in 200% more light than its predecessor for epic shots after the sun goes down- You get up to 40 minutes of shooting time and a quick 14-minute charge gets you to 80% power- The Action Pod boosts the battery life to 150 minutes and doubles as a remote control

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£389.99
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