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77" LG W6  OLED AI 4K HDR True Wireless Smart TV 2026 - OLED77W69LA, Silver/Grey - 1
LG

LG 77" LG W6 OLED AI 4K HDR True Wireless Smart TV 2026 - OLED77W69LA, Silver/Grey

Wifi
Wi Fi
Ethernet
Pvr Function
Voice Controlled Assistant
The LG W6 77” TV keeps your space feeling calm and uncluttered. Its ultra-thin Wallpaper design sits almost flush against your wall for a clean, gallery-style look. To keep things just as tidy, the...
Brand: LG•Model: 77" LG W6 OLED AI 4K HDR True Wireless Smart TV 2026 - OLED77W69LA, Silver/Grey
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At a Glance

Key highlights and verified hardware specifications

Display Size
77
Display Resolution
4K Ultra HD 3840 x 2160p
Maximum Refresh Rate
120 Hz (up to 165 Hz)
Processor
α11 AI Processor 4K Gen3
Weight
- TV: 20.2 kg - Boxed weight: 33.1 kg
Hdr
- Dolby Vision - HDR10 - Hybrid Log Gamma (HLG) - Cinema HDR
Lowest Price
£3,799
Andote Score
5.2/10
Price Tier Avg
7.1/10
Category Avg
7.1/10
Price Trend
Falling

Andote Analysis

Rated: 7 Nov 2026Evaluated at £3799.00
Hardware5.2/10
Andote Score5.2/10
Score Deciding Factors7 Key drivers
✓Tier-1 Brand (LG)
Premium manufacturer reliability & build qualityTier-1 Standing
•High-End Price Bracket£3799
High-end product priced in the upper bracketPremium Tier
✕Limited Screen Size4.0
Significantly below category average benchmark4.1/10
✕Limited Resolution4MP
Significantly below category average benchmark4.0/10
•Standard Audio Power60W
Solid standard benchmark for category7.3/10
✕Limited Power Consumption60W
Significantly below category average benchmark4.0/10
•Standard Weight20.20kg
Solid standard benchmark for category7.5/10
How We Calculate This Score

All parameters are evaluated as per the price. Our algorithm calculates each hardware specification's relative efficiency against peer products in the category based on its selling price, giving you an objective measure of value per pound. User ratings are not included in this calculation.

AI-powered analysis based on product specifications, price, and available data.

Price History

Current:£3,799
Lowest:£3,799
Average:£4,049.25
BuyCurrent price is £250.25 (6%) below typical price. Favorable timing to make a purchase!
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About LG 77" LG W6 OLED AI 4K HDR True Wireless Smart TV 2026 - OLED77W69LA, Silver/Grey

Detailed specs deep dive
Brand: LG • Model: 77" LG W6 OLED AI 4K HDR True Wireless Smart TV 2026 - OLED77W69LA, Silver/GreyModel: 595726 • Silver/GreyHardware Score: 5.2/10Andote Score: 5.2/10Price-Tier Avg: 7.1/10Category Avg: 7.1/10

The LG W6 77” TV keeps your space feeling calm and uncluttered. Its ultra-thin Wallpaper design sits almost flush against your wall for a clean, gallery-style look. To keep things just as tidy, the Zero Connect box lets you place your consoles, set-top boxes and other devices up to 10 metres away. It sends picture and sound wirelessly, so you can enjoy your entertainment without trailing cables getting in the way. You'll get punchy highlights, rich colours and more lifelike images, even in brighter rooms, thanks to Brightness Booster Ultra. The advanced α11 AI Processor is designed specifically for OLED, fine-tuning everything you watch in real time. That means cleaner detail, smoother motion, and balanced sound, without needing to tweak settings yourself.Good to know- Self-lit OLED pixels switch on and off independently for precise contrast and accurate colour- The Reflection Free Premium screen cuts down reflections without dulling contrast- Filmmaker Mode turns off any picture processing that can make movies look unnatural- Dolby Vision HDR boosts brightness and contrast for more detail in every scene- Dolby Atmos adds 3D-style sound that makes action scenes and soundtracks feel bigger- A 165 Hz refresh rate and 0.1 ms response time keep gameplay fast, smooth and ultra-responsive- Game Optimiser, FreeSync and G-Sync reduce lag, prevent screen tearing and optimise settings automatically- webOS gives you quick access to all the major streaming apps- The AI Magic Remote lets you point, click and use voice control to search_____________Please note:- Some apps & services (including tuner) are only available in the UK. Apps & services may be removed or no longer supported by third party content providers at any time. Some apps & services may not be available at launch and may require a firmware update before becoming available. Some services require an account and/or subscription fee.- This TV does not include a stand, but does include a wall mount bracket.

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£3,799
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